BRANDWORKS : Cases
identify your BRAND DNA . . .
Rebranding challenge : "from old to new"
121View represents the synergy of mass media and acute cusstomization. The concept is to enable customers to communicate directly with target audience with infinite flexibilities without sacrificing scalabilities.
BBTV | HKBN 香港寬頻
Brand Building Project for TV channel
“bbTV” is a label IP-TV service under Hong Kong Broadband Network 香港寬頻. This channel was relaunched with a new name, the objective of this rebranding exercise is to style this label in a more appropriate image that talks to her target group.
NGONG PING 360 | 昂平360
Brand guideline for one of World's Mega-Structure, NGONG PING 360, a cable tramway on Lantau Island by MTR HK.
Defining the identity,
The BANDONE identity consists of a number of basic elements which works in tandem to decribe the features of the entity. These brand elements speak to the public about what BANDONE is and give her personality.
CITICfirst | 中信嘉華理財
BRAND Revamp and Styleguide Task.
Citicfirst, Personal Banking Service of CITIC KaWah Bank
The private banking service of CITICfirst allows customers to embark upon a journey in wealth creation. The revamp of brand is based on the concept of opening up a world of opportunity, which enables her clients to move ahead of their competitors.
the Brand that "extend the gift of LOVE"
A wedding & creative service brand that is dedicated to share and pass on the very precious gift of LOVE.
Web Styleguide for Smartone Vodafone's online production
This specfic guide facilitate detailed treatment and placement of logos/taglines, and templates for various online applications. It is imperative that the presentation of the SMARTONE VODAFONE brand be consistent across all communications.
Rebranding for a leader company in local waste management industry.
"A complete solution for INDUSTRIAL, RESIDENTIAL, COMMERCIAL WASTE, including RECYCLING & CONFIDENTIAL ITEMS DISPOSAL"
FOOWOO WASTE SOLUTION
>>> See also FOOWOO's corporate movie
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